Why should you send a thank you note?

Most thank you notes are sent and received because of a gift being given for a special occasion: birthdays, babies, bar mitzvahs…you get the picture.

People also send thank you notes following events to hosts and contributors, as acknowledgement of their involvement and effort.

Only a small portion of people send thank you notes to recognise others’ help and hospitality – and this is the real tragedy, as sending someone an unexpected thank you note makes it all the more meaningful.

Thank you note dos and don’ts

There are a few basic rules to follow in writing a sincere thank you note. Follow our dos and don’ts to get it right.


  •   Include all contributors

Don’t pick and choose. If multiple people gave you gifts or contributed to an activity, make sure everyone gets a thank you note. You can personalise their message according to their contribution.

  • Send promptly

Sending notes in a timely manner makes them more relevant and recognisable.

  • Hand write your message

Always a winner for sincerity and sentimentality.


  • Make silly mistakes

Check spelling and grammatical errors to ensure care and consideration.

  • Go over the top

Stick to the facts, with some personality thrown in. Gushing, OTT letters appear insincere.

  • Be afraid to send late

While earlier is always better, the adage “It’s better late than never,” rings true in this case.

  • Write an essay

Thank you notes should never be more than a page. Long-winded explanations can lose value and cause the message to be muddied in the chaos.

Thank you note format

If you have the best of intentions but falter at the last hurdle, here is our step-by-step guide to help you write the perfect thank you note every time:

1.Address your recipient

Greet the recipient/s, ensuring all names are spelt correctly. Use Dear for formal notes, Hi or Hey for a more casual tone.

2.Express thanks

Tell the recipient what you’re thankful for. Phrases including: I so appreciate.. and I’m grateful that.. are helpful to begin this section.

3.Elaborate your gratitude

Explain what you like most about what you are thankful for. If appropriate, express how it will benefit you in your life.

4.Personalise your message

Articulate what you value about this individual and your relationship, not just the specific action/object/event you are thanking them for.

5.Future plan

Mention opportunities to connect or continue your relationship in the future

6.Sign off warmly

Finish your thank you note with a warm sign off. Yours Sincerely works best in professional scenarios, while Love Always is appropriate for close family members and friends.

 7.Say thank you like you mean it

Truly express your gratitude with thoughtful, personalised, quality pieces from keepitcustom.com.au – complete with a hand written thank you note, of course!