1. Know your audience

The more you know about your target demographic, the more you can tailor a branding strategy that appeals to them. Factors including the age, location, income, preferences and consumer habits of your audience help to refine your strategy for maximum appeal. In the world of branding, knowledge is power.

 

2. Create an individual identity

Consider what is unique or special about your organisation and create your branding strategy around this concept. Think about what you want your brand to represent – what feelings and images do you want customers to associate with your brand? This should guide your future direction.

Row of white shoes with single pair of red standing out from the crowd 

3. Choose a good (domain) name

Your online presence will play a major role in building your brand. Make sure your domain name is available and register all similar versions so that competitors can’t snap them up. Ensure your company name and logo translate well in the digital space for domain names, SEO and search rankings, email addresses and across social media channels.

 4. Be original

In the global branding galaxy, some words and phrases are so over-used they lose any ability to cut-through the pack or stand out from the crowd. Look at what competitors and those in related industries are doing – and do something different that will gain attention in a good way.

 5. Use clear messaging

Make it easy for potential customers to understand what you’re offering by using good grammar and clear messaging in all your marketing and communications. This not only presents you as professional and capable, but also aids top-of-mind retention about your brand.

6. Keep it simple

A tried and true method of effective branding is the KISS principle – Keep It Simple, Stupid! Brand and product names should be easy to spell, easy to pronounce and easy to remember. Check there are no embarrassing acronyms or cheeky connotations associated with your branding and you’re good to go.

Man holding up Keep It Simple Sticker

 

7. Test your market

Before launching your brand, invest in some focus group testing. If you can’t afford formal testing, get opinions from friends, family members, colleagues or clients – especially those in your target market. Most importantly, listen to their collective feedback and further refine your branding strategy to achieve ultimate success!

 Build your brand

Aid top-of-mind retention and build your brand identity with quality, customised, corporate products from keepitcustom.com.au